Posted: 18 May 2005 at 4:01pm | IP Logged

SummerActive 2005
May 6 th to June 20th

SummerActive is an annual national, community-based communications campaign ,organized by the Public Health Agency of Canada, Health Canada and Canadian Heritage (Sport Canada), designed to increase awareness about the importance of physical activity, healthy eating, sport participation and tobacco-free lifestyles to health. The 2005 campaign takes place between May 6th to June 20th.

Did You Know?

• SummerActive 2005 emphasizes the substantial health, economic and other benefits associated with healthy eating, sport participation, living tobacco-free and becoming or remaining physically active.
  
• The annual campaign supports the efforts of provincial/territorial governments, national organizations and community agencies in their efforts to increase public awareness about the benefits of adopting an a healthy lifestyle.

SummerActive 2005 is launched on May 6, 2005. As part of the celebrations, it helps to call attention to the 3nd Annual Global Move for Health Day, a World Health Organization initiative that is celebrated on May 10, 2005.

News Release

• Minister Bennett, Minister Owen and Olympian Silken Laumann Participate in launch of SummerActive

SummerActive 2004 Campaign Results (last year's results)

SummerActive 2004 resulted in 100% more participant registrations than in 2003. About 78,000 Canadians registered their physical activity on the SummerActive web site between May 10th and the end of the campaign on June 19st. According to many SummerActive leaders, these events attracted participation by thousands more Canadians who did not register on the web site. Clearly the campaign helped to encourage Canadians to make regular physical activity, healthy eating and living smoke-free a part of daily living.

At last count, 298 SummerActive events provided myriad opportunities for Canadians to walk, roll, run, swim, cycle, dance, jump and skate their way to better health. Certainly, the campaign was successful in mobilizing schools, workplaces, sport or recreation clubs, health centres and other settings to create fun and stimulating environments for healthy living.

An ideal partnership opportunity for organizations fostering healthy lifestyles

SummerActive is a terrific way to enhance a broad range of physical activity, healthy eating, sport participation and tobacco-free living initiatives. By linking with the campaign, partner organizations benefited from SummerActive resources, promotions and related activities. Leaders had access to helpful leaders resources, including SummerActive public-service announcements targeting specific populations, settings and age groups. Leaders and physical activity organizations were encouraged to take full advantage of SummerActive tools and to make use of them to support their local events and programs.

To learn more about how Canadians take the first step towards healthy living visit the official SummerActive web site at: www.summeractive.canoe.ca.

Spread the word

For more information on physical activity, healthy eating, sport participation and living in a tobacco-free environment, please check out the following links:

Physical Activity

• Canada's Physical Activity Guide
• Canada's Physical Activity Guide for Older Adults
• Canada's Guide to Healthy Eating and Physical Activity
• Business Case for Active Living at Work
• Stairway to Health
• Launch News newsletter
• Health Canada's Physical Activity Index
• Active Living Channel on the Canadian Health Network (CHN)

Healthy Eating

• Canada's Food Guide to Healthy Eating
• Office of Nutrition Policy and Promotion
• Vitality
• Information on Nutrition Labelling
• Health Canada's Food and Nutrition
• Healthy Eating Channel on the Canadian Health Network (CHN)

Sport Participation

• The Canadian Sport Policy

Tobacco-free Environment

• Go Smoke Free!
• On the Road to Quitting
• E-Quit

Commuter Challenge: June 5-11, 2005

• Commuter Challenge
• Environment Canada
• Clean Air Day